Performance Marketing In 2018
The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively. They suffer from the 10 problems I highlight later in this article and are losing out to competitors.
The challenges of creating a digital marketing strategy?
High-quality content, authoritative backlinks, and other proven SEO techniques are evergreen. They’re always going to be effective. And as popular in 2018 as they were last year.
But relying on old, stalwart tactics alone won’t earn you the marketing improvements you’re after. Not with so many new types of content and advertising formats out there to play with.
This year, put an extra emphasis on local SEO. Micro-targeting is going to be huge in 2018; one of the year’s most important digital marketing strategies, in fact.
Focus on your target audience. And personalise your web content.