A digital strategy is an online plan to dominate your market.
If your business is doing online marketing but don't have an online strategy there is a good chance you're losing money.
Most purchase decisions are made after a quick online search. Our world is consumed by the use of digital and every business should take full advantage of that.
Without the correct inbound marketing strategy, you might have the most attractive website in the world and be receiving little relevant traffic.
To win you have to increase website traffic.
The key with increasing website traffic isn't quantity but quality. If your visitors aren't prospective customers, you'll always lose.
A digital strategist works to increase your website traffic, improve SEO, assist in media sharing of quality content, and blogging to get your name recognised and remembered.
The skill then lies in maintaining the attention of your existing loyal customers, simultaneously boosting your online image in order to sustain growth with a new audience.
Once you have people onsite, you must convert them into revenue.
Website traffic means nothing unless it turns into business revenue. The standard to measure this is called CRO (Conversion Rate Optimisation).
Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.